Everything you ever needed to know about face shapes and eyeglasses!

September 24, 2009 by cohensfashionoptical

Determining your face shape is a great place to start when selecting a pair of well-fitting eyeglasses. When you come to Cohen’s Fashion Optical, your professional Sales Associate will determine your face shape.  A pair of eyeglasses that compliments your face shape will greatly enhance your overall fashion look.

Oval-Shaped Face

*Halle Berry       *Jessica Alba

Oval-shaped faces are the easiest to fit and are characterized by balanced proportions, a narrow forehead and jaw line, a chin slightly narrower than the forehead, and usually high cheekbones. Oval-shapes faces can typically wear any frame shape.

Frame Shapes for Oval-Shaped Faces

We will try a variety of shapes, starting with rectangular or butterfly, to find your best fit. Because oval faces typically have smaller features, it is important to find frames that are proportionate.

Women’s Frames: Butterfly, Cat Eye, Geometric, Rectangle, Sunglasses
Men’s Frames: Butterfly, Geometric, Rectangle, Sunglasses

Square-Shaped Face


*Demi Moore               *Greena Davis

Square-shaped faces are typically proportional in length and width and characterized by a strong jaw line, square chin and broad, deep forehead. Round eyeglasses are recommended to soften and add contrast to angular face shapes.

Frame Shapes for Square-Shaped Faces

Round frames help to create curves and soften square faces, minimizing angles and lengthening the faces. Frame shapes should be more horizontal than vertical.

Women’s Frames: Cat Eye, Oval, Semi-Rimless, Sunglasses

Men’s Frames: Oval, Semi-Rimless, Sunglasses

Round-Shaped Face

*Oprah Winfrey           *Cameron Diaz

Round faces have equal width and length, are characterized by soft curves and are best suited by angular frames.

Frame Shapes for Round-Shaped Faces

Angular frames help to balance a round face. In particular, rectangular-shaped frames make round faces look slimmer. Horizontal frames and frames with higher temples help to lengthen a round face.

Women’s Frames: Geometric, Rectangle, Sunglasses
Men’s Eye Frames: Geometric, Rectangle, Sunglasses

Heart-Shaped Face

*Christina Ricci            *Reese Witherspoon

Heart-shaped faces are characterized by wide foreheads, narrower jaw lines, high cheekbones and a narrow chin.

Frame Shapes for Heart-Shaped Faces

Butterfly, Round and Cat Eye shaped frames help to balance a heart-shaped face. Frames that are wider at the bottom are recommended to offset a narrow chin and those with low temples add balance. Heart-shaped faces should avoid frames that are decorative or wider at the top.

Women’s Frames: Butterfly, Cat Eye, Round, Sunglasses
Men’s Eye Frames: Butterfly, Round, Sunglasses

Real life examples to help you figure out your face shape :: Celebrity comparison

Oval – Halle Berry, Jessica Alba

Round – Oprah Winfry, Cameron Diaz

Heart – Christina Ricci, Reese Witherspoon

Square – Demi Moore, Geena Davis

Cohen’s Fashion Optical – History

July 1, 2009 by cohensfashionoptical

Cohen’s Fashion Optical: Over 80 Years of Quality Eyecare & Eyewear

Over eighty years ago, our founder, Jack Cohen, pioneered a new philosophy in the retail eyewear business. His vision was that everyone who needed prescription eyeglasses wanted to look better, see better, and feel better about themselves.

With this in mind, fashion eyewear (today known as designer eyewear) was introduced into the market. Providing the best quality products, the finest customer service and the greatest product value were also vital aspects of this new concept.

So, in 1927, Cohen’s began to sell fashion eyewear from a pushcart among New York’s famous Orchard Street merchants.

This “ahead of its time” optical retail concept was immediately successful and quickly grew into a storefront operation on the corner of Orchard and Delancey Streets, featuring the only fashion eyewear to be found in New York. Cohen’s Fashion Optical quickly became a New York City retail landmark.

Today, there are over one hundred Cohen’s Fashion Optical stores in major malls and convenient city locations located in seven eastern seaboard states and Puerto Rico. True to our founding philosophy, we continue to offer you and your family the latest designer eyewear, lifestyle and hi-tech lenses, contact lenses, fashion accessories and eye exams.

As the optical market continues to grow, we strive to service the market place with innovative products and ideas. With a strong belief that eyewear is the first noticed, most important accessory in a person’s wardrobe, Cohen’s offers eyewear for the way you live, work, and play.

Hello world!

June 11, 2009 by cohensfashionoptical

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